Jamu Concept

Deriving from a Javanese term that refers to centuries old mixture of pure nature’s herbs without any synthetic addictives, Jamu is also synonymous with traditions that are inherited over one generations to the next in Indonesia long before pharmacology. Thus, many of the ancient Jamu recipes are hundreds of years old and have been used until today.

There has not been any accurate information as to obtain the exact time when Jamu method started to appear and been consumed except that it is an inherited tradition that was popular during the Hindu Javanese period. Madhawapura inscription from the famous Majapahit kingdom era stated the existence of Acaraki, a term to describe a profession of jamu making. Additionally, Borobudur temple in Central Java has reliefs depicting activities of jamu making back in the 800-900AD.

Jamu traditions were then developed within the royal families of Jogjayakarta and Surakarta Palace. The later palace had gathered an in-depth knowledge of jamu into a book called “Kawruh Bab Jampi Jawi” which literally translates into Encyclopedia of Javanese Jamu” published in 1858 which concsist 1,734 jamu recipes. In the beginning of the twentieth century, these traditions had been kept secret and exclusive until it was revealed to public quite recently. This was the turning point for jamu to be spread to the public and both Jogyakarta and Surakarta Palace became the ultimate resource for the development of jamu in these later days.

Now the world embraces towards the slogan “back to nature” as it provides pure healing effect without artificial substance that may harm natural components for the sake of human beings.